Liz Cabral | Founder, Purpose & Perspective | Are brands rising up to meet consumers' expectations when it comes to sustainability?

This episode features a conversation with Elizabeth Cabral, Founder and Creative Director of Purpose & Perspective, a platform that promotes mindful consumption and sustainable practices for the fashion industry.

Fuelled by a global pandemic and a racial justice crisis, consumers are demanding more of the brands and companies they shop from. We are witnessing the rise of global consciousness, but we know green-washing, pink-washing and Black-washing are still prevalent. Three years after the foundation of Purpose & Perspective, we speak to Liz about what’s changed, and what still needs to happen to truly see companies align with purpose and social values.

This season of The Brand is Female is brought to you by TD Bank - Women Entrepreneurs. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support!