Designing a brand that does good, daily; with evolvetogether’s Cynthia Sakai

In this episode of The Brand is Female, Eva Hartling sits down with Cynthia Sakai, founder of evolvetogether, the elevated personal care brand that took the world by storm with its mission-driven, design-forward essentials.

Launched at the start of the pandemic with a medical-grade face mask that quickly became a celebrity favourite, evolvetogether has since grown into a full line of high-performance products for daily life—combining sustainability, science, and style.

Cynthia shares her journey from launching her first company at 18 to building Vita Fede, a luxury jewelry brand, and now creating a globally loved personal care company rooted in purpose. In this conversation, she breaks down:

• The early days of evolvetogether and what led to its explosive growth

• How her fashion and jewelry background informs her approach to product and brand design

• The strategies behind building a loyal community through both DTC and retail

• Why creating products that are beautiful, functional, and responsible is more than a brand philosophy—it’s a personal mission

Tune in to hear how Cynthia is making everyday essentials anything but ordinary.

This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale